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Gastvorträge 2013

Design Strategies for the Mobile User Experience: An Experimental Approach on Evaluating Emotional Reactions in Real Usage Environments
Patrick Burkert, Zeitfenster Gbr
Host: Jan-Niklas Antons
Monday, December 16, 2013, 2:15 - 3 p.m., TU Hochhaus, 20th floor, Auditorium 1

Abstract

Designing for emotions and needs that create a worthwhile and rich user experience became a significant topic in user experience research and also a main challenge for the design of mobile applications. In order to identify the effect of individual design aspects on the emotional user experience, and to integrate them in an early stage of the design process, the influential factors of emotional experiences must be measured in realistic and dynamically changing environments. An experimental approach to evaluating emotional reactions is the valence method. How to apply this method in a specific context of use for mobile applications into practice is shown through the use case of an experience driven mobile application called Zeitfenster.

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Dr.-Ing. Klaus-Peter Engelbrecht

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